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Temu
App Design
About
Temu is an app that offers a large range of goods for low prices:
- Competitors like AliExpress, Amazon, Wish, etc
- UI Design visually cluttered (irrelevant information)
- Decent menu navigation
- Fast delivery speed
Overall, we should aim and strive to provide a seamless and minimalist shopping experience.
Project Results
This Temu app redesign focused on simplifying navigation, reducing information overload, and enhancing user engagement. Key changes included a dynamic navigation bar, a clearer checkout process with a progress bar, and a more organized profile page. The redesign modernized the app while maintaining Temu’s brand identity. Users appreciated the cleaner, more intuitive layout and felt more informed during the checkout process. Overall, I believe the redesign significantly improved the user experience.
Here is hi-fidelity concept : https://www.figma.com/proto/eXNfPUFrPxWzFeXxNl0oUz/TEMU---Hi-Fidelity-Concept?node-id=259-302&t=wDMvvyT71Mt0YFwI-1&scaling=scale-down&page-id=0%3A1&starting-point-node-id=259%3A302